BP’s Greenwashing & Greenpeace’s Rebranding

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Last week Andy Stepanian of The Sparrow Project wrote an article for The Huffington Post declaring that, “all of BP’s greenwashing can clean up their spill,” and this week that is becoming evident. The article drew a lot of responses from activists and readers alike, but one was most interesting…

 

Last week we got a tip from a twitter follower, that the re-branding of BP & similar greenwashing campaigns came out of a design studio in the UK called Ogilvy Earth even worse they have issued a sort of greenwashing manifesto, they call their “greenwashing guide; without the greenwashing.” It takes a lot of audacity to keep doing what they were doing without even a hiccup considering the reality of the situation in the gulf of mexico.  Now it would be foolish to somehow blame Ogilvy Earth for BP’s current mess, but they are a symptom in a larger sickness to which all of us that drive, buy plastics, or consume animals, take part in daily. These events will only stop when we drastically shift our worldview from that of a mentality of taking to that of peaceful coexistence. What if each of us upheld a worldview that the earth, it’s elements, and it’s animals existed for their own reasons and not simply for our consumption?

 

 

That said, our prior notions are being challenged all the time now, and not just from activists. Wether it’s figures that show a waning ecological carrying capacity, figures that show that we may have already reached global peak oil, or an exponential increase in species extinction people are being challenged with a reality that we, and the things on this earth are finite and not inexhaustible. Activists are also challenging this notions, and some of them are doing so in very creative ways. In the UK alone there were two brilliant actions last week that creatively shut down business for those responsible for the BP spill, and the destruction of the Alberta tar sands.

 

 

Greenpeace held a contest for the best re-branding of BP’s flower re-brand. This is what the very talented winner came up with, and it was so good that before it ended up on any handbills it had to replace the company flag at BP’s headquarters. This video is brilliant…

 

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